The Next Gen Insight& Co-Creation Platform
Culture is constantly evolving for all generations. It involves trends in pop culture, niche interests, new employment trends, how we interact with technology and much more. As Gen Z starts to enter the workplace, youth trends are influencing our overall culture more and more.
As 2022 unfolds, here are some cultural trends we can start to observe that will likely have a significant impact on the next few years to come.
The Creator Economy Is on the Rise
Brands now stand in constant competition for content with content creators online. Individuals have enjoyed free access to tools like Instagram, youtube, TikTok and more. As a result, anyone has a chance to get creative and put themselves out there on the web.
The creator economy is significant where youth trends are concerned. With the rise of Tiktok, more and more people enjoy amateur content online. As a result, there are now over 50 million people worldwide that consider themselves creators.
Brand Activism Will Be More Important
An increasing number of global brands are engaging with social activism. This hardly comes as a surprise. 19% of customers agree that purpose-driven brands impact their buying behaviour, so this trend is firmly rooted in marketing research. Gen Z especially is conscientious of social and ecological issues. They support brands that work towards a greener future and take a stance on issues that they care about.
Nostalgia Increasingly Featuring In Entertainment
With a bit of polish, the old becomes new and shiny. We can see this trend in Netflix rebooting older successful franchises, including Full House and Gilmore Girls. A new show, “How I met your Father”, is also gaining traction by building on the same premise on a popular sitcom.
As 2022 unfolds, here are some cultural trends we can start to observe that will likely have a significant impact on the next few years to come.
The Creator Economy Is on the Rise
Brands now stand in constant competition for content with content creators online. Individuals have enjoyed free access to tools like Instagram, youtube, TikTok and more. As a result, anyone has a chance to get creative and put themselves out there on the web.
The creator economy is significant where youth trends are concerned. With the rise of Tiktok, more and more people enjoy amateur content online. As a result, there are now over 50 million people worldwide that consider themselves creators.
Brand Activism Will Be More Important
An increasing number of global brands are engaging with social activism. This hardly comes as a surprise. 19% of customers agree that purpose-driven brands impact their buying behaviour, so this trend is firmly rooted in marketing research. Gen Z especially is conscientious of social and ecological issues. They support brands that work towards a greener future and take a stance on issues that they care about.
Nostalgia Increasingly Featuring In Entertainment
With a bit of polish, the old becomes new and shiny. We can see this trend in Netflix rebooting older successful franchises, including Full House and Gilmore Girls. A new show, “How I met your Father”, is also gaining traction by building on the same premise on a popular sitcom.